Requirements: Development of a name and a brand identity
for a new special gin recipe „Premium London Dry Gin – with a hint of
coffee“. Furthermore the design of a label, that reflects the premium
approach of this coffee-gin.
extraordinary thick paper label brings a very special surface feel. The
illustration of all botanicals, the variant and the hero-ingredient
coffee are refined by a copper coloured hot seal foil.
Success: The impactful logo „Barista Club – Gin“ with a key-visual of a coffee bean on a fishing-hook clearly communicates „coffee gin“ without literally writing it down.